Claire’s Retailers, Inc. is teaming up with 12-yr-outdated Sky Brown, an Olympian skateboarder and surfer, on a skate-motivated assortment launching this week.
Brown is Britain’s youngest at any time Olympian athlete. The assortment is 37 parts of jewelry and accessories reflecting her surfer lady model and consists of vibrant braided bracelets, shell chokers, enjoyable faux hair, a variety of earrings and necklaces, and emoji adorned cosmetics, according to a push release.
“Advertising empowerment is one of Claire’s commitments to our shoppers,” Melanie Berry, SVP advertising and marketing at Claire’s, reported in the launch. “Sky is an wonderful part design at just 12 several years aged, and a single of the youngest Olympians ever, Sky inspires younger men and women about the earth to attain for their dreams and to consider in on their own also, whatever their age or circumstance, just like we do at Claire’s.”
Brown was decided on to contend for Staff Wonderful Britain in the 2020 Tokyo Olympics, which thanks to COVID-19 has been delayed to 2021.
“I’m tremendous fired up for my item start with Claire’s,” reported Brown in the launch. “I’m a girly lady, I enjoy attire, heels, and glitter. I want to present other girls that you can participate in sports and get dirty, but nonetheless be a girly woman. I like the bracelets, necklaces and colored hair and all the accessories from my collection. I can wear all of these points and nevertheless skate and surf. So can any lady.”