Danish vogue manufacturer focused on out of doors attire and outerwear, Rains, has taken us to the depths, the place earth reclaims the environments in which human civilization has dominated. The Spring-Summer season 2021 collection of Rains was the electronic overload that Copenhagen Vogue Week needed. The selection proposed a long term that involves having on the components in an armored aesthetic while residing functionally inside of the structure. Draped on each product, the Rains collection expresses the challenge of our communities to adapt and develop into completely sustainable.
A “Digital Show” that consisted of five chapters, 8 cameras, and 30 appears to be like, In no way Shed was a globe where botanical organically finds human design and style and design. “We have the ability to regulate our response and defeat just about anything. We understood that at the stop of the working day, we know exactly where we arrived from and where we are heading,” says the Co-Founder, Phillip Lotko.
The multi-viewpoint immersive encounter authorized for viewing of just about every search from vantage points positioned all over every single scene of the civilized future survived by botanic amalgamation. Each and every angle framed a distinct model worn by the designs in watch. These angles created eerie voyeurism of a group who selected to endure favoring practicality and accepting of character as is. The garments ended up a rainwear rendition of tailored construction and resources that complement the interactions concerning human beings and the normal entire world.
“Each period, our collections merge fashion with functionality breathable materials that also repel water is a staple for us throughout every period,” states Head of Style, Tanne Vinter. “The end result was a assortment of rainwear that offers many surfaces: from a velvet-result used across some of the much more feminine styles to a translucent shadow-like cloth throughout our sportier kinds. Silhouettes are still left boxy and uncomplicated to navigate in – and we explored a several exaggerated takes on some of the extra typical parts.”
Utilizing Drifter fabric and Ultralight, a signature of Rains, the apparel are slash in modern vogue, possessing features that are suitable for a tenting journey. Drifter, breathable and watertight, was made for the SS21 assortment and comes in entire outsized suited appears to be like, sleeveless vest with matching shorts, and oversized button shirts. The Ultralight comes in a unique full length (flooring size) Ultralight Zip Off Parka jacket, as perfectly as a tank and zip-off pants. Enough particulars and pockets in each and every design, not to mention the functionality, this monochromatic Scandinavian heritage manufacturer results in the idea of survival in a time where there is no safe location and lifetime is centered about practicality.
The skill to zip off your jacket sleeves and make it into a vest your trousers into shorts implicates the nuances of dealing with the weather throughout the calendar year. Contemporary fashion is preserved in the operate of the pieces. The outsized suiting arrives in hues like khaki, white, or olive, and even transparent solutions. Lightweight and breathable in its seasonal aesthetic, this collection adds a sense of security to your outfit of the day. Versatility prevails for Rains’ ss21 selection.
Nevel Missing is set in an deserted university and centered all over a pool that is visibly getting inundated by the foliage that in a natural way consumes landscapes when ailments are suitable and there is an absence of human occupation. The other scenes are in desolate spaces through the facility and bare an unkept top quality. Styles stood stoically as they swayed like trees among the the botanic installation.
Vinter goes on to say, “Our collections are made for men and women to interact with the outdoors. We want the men and women that purchase Rains to have a partnership with the bodily earth outside of screens. Whether navigating mother nature or commuting in the metropolis, our types rely on utilitarian constructs to make bearing the great outdoors all the a lot easier and much more pleasant. An appreciation for what is outside the house [can] normally thrust for a better understanding of the landscape we are living in.”
A cinematic installation was set up for streaming in the town for customers and editors who attended Copenhagen Vogue Week. The multiple digicam angles empower you to look at and, in a way, interact with the models, the outfits, and the set. The five chapters operate stay on the Rains web page an acknowledgment of the time that is continually fleeting for us and the idea that the set may well be consumed by normal factors if left vacant long ample.